“I have had the opportunity to work with Susan Trainer and her team since 1996. Her firm continues to be in high-demand despite the recent downturn, because Susan and her people have an enviable track record in the Valley of delivering measurable business value to their start-up clients, year-over-year. Every interaction I’ve had with Susan and her team has been meaningful. And her enthusiasm is contagious!”
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Collabri Group
PLEASANTON, Calif.—June 4, 2009— Trainer Communications, the premier provider of integrated marketing and high-tech public relations services that create global market leaders, today announced expanded video services and the launch of Trainer TV. The award-winning agency continues to extend the breadth of its strategic marketing services, offering complete video content creation as well as an online viewing platform via Trainer TV.
Under the direction of Ross Perich, a former Associated Press Broadcast Award winner during his career as a television anchor, producer and reporter for CBS, NBC, and FOX affiliates (including KTVU in the San Francisco Bay Area), Trainer offers a broad spectrum of video productions. Trainer’s turnkey video offerings include: simple “talking head” sound bites for social media press releases; creative viral videos tailored for YouTube and other social media forums; and broadcast-quality corporate videos that build a company’s brand while supporting lead generation. The emphasis is on creating digital multimedia content for purposes ranging from social media to customer events to training videos.
“Video is increasingly the medium of choice for building thought leadership, market education, and lead generation,” said Ross Perich, vice president for Trainer Communications. “I feel like I am back in the newsroom on deadline for the 5 PM newscast; but rather than delivering the local news, we are now reporting stories on behalf of our cutting-edge clients about technology and its transformational impact in our world.”
“Trainer Communications produced a very engaging G-Log customer testimonial video that was a big hit at our annual user conference as well as with our sales team. It credibly conveyed the power of our solution through the eyes of industry heavyweights like DuPont,” said Marybeth Pirrie, former director of marketing for G-Log. “Trainer’s professional production included storyboarding, hiring the broadcast crew, arranging and conducting interviews, and producing the entire video – ultimately delivering a very powerful sales tool for our team.”
For a sampling of corporate and Web 2.0 videos that Trainer has produced for clients with varying budgets, visit the Trainer Media Center at: www.youtube.com/trainermediacenter. This YouTube channel features videos produced for G-Log (acquired by Oracle), Credant (a man-on-the-street survey video that was picked up by the BBC in the United Kingdom), and Bear Valley Mountain Resort to name a few.
Trainer TV Debuts
In addition to its full-service video production capabilities, the company also announced today the launch of Trainer TV – an online video platform on the Trainer Communications web site home page that will run regular episodes featuring a variety of creative content. Trainer TV programming will offer insights from leading industry pundits about hot technology topics, corporate videos featuring Trainer clients, customer testimonial productions, one-on-one interviews with influential members of the Trainer network including venture capitalists and industry analysts, man-on-the-street technology perspectives, and occasional vlog (video blog) entries from Trainer Communications staff.
The first episodes of Trainer TV will showcase a series of interviews that Trainer conducted with leading information security executives at the RSA Conference 2009 in San Francisco. The series will cover a range of topics from cyber security to international espionage threats. To view the debut episode, visit: www.trainercomm.com
“Many companies are struggling to implement creative, affordable marketing programs that will deliver a solid return on investment. Until now, video has been unattainable for the average company. By leveraging our domain expertise and well-defined systems for capturing and producing creative content, we can help companies at nearly every stage create compelling videos to attract new audiences,” said Susan Trainer, CEO, Trainer Communications.
About Trainer Communications
Trainer Communications is the premier provider of integrated marketing and high-tech public relations services. Specializing in technology, the agency offers deep domain expertise across data infrastructure, information security, optical and wireless communications, enterprise software, networking, and consumer industries. Trainer represents emerging and high-growth technology companies that lack the market recognition and visibility needed to meet business objectives and is the only agency that guarantees quantifiable results with its Metrics Matter™ methodology. Established in 1995, Trainer has represented more than 200 companies including one-third that resulted in a positive liquidity event. Notable successes include Brocade, Cloudscape, CrossWorlds, G-Log, Itronix, ONStor, Oblix, Sygate, Trigo, Versata, and WhereNet. Based in Silicon Valley with nationwide coverage, the agency has received numerous awards, including: the 2008 Bulldog Award for PR Innovation of the Year, the 2008 Iron Sabre Certificate of Excellence for Product of the Year, the 2008 MarCom Gold Award for Best Publicity Campaign, and the 2007 PRSA Silver Anvil Award for Community Relations Campaign of the Year. For more information, visit www.trainercomm.com. All brands, products, or service names are or may be trademarks or service marks of their respective owners. www.trainercomm.com.
