“Within 21 days of engaging with Trainer Communications, WhereNet received national news coverage for the first time in the company's history. The Trainer team secured articles in publications such as Time Magazine, Newsweek, the New York Times, and USA Today and secured more than 150 instances of broadcast coverage throughout the United States, Canada, Asia, and Europe.”
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Former Senior Vice President, Marketing and Business Development, WhereNet
Today’s consumers play a major role in influencing the success of many companies – whether tech or non-tech products, or online or offline services. Requiring a different mindset from a B2B play, consumers and consumer-facing press are bombarded with thousands of pieces of information daily.
How can your company stand out amidst such communications chaos where thousands of companies are clamoring for attention? Not only does Trainer Communications understand this rapidly evolving consumer-empowered landscape, we also recognize “the power of the click” and how advertising dollars drive every decision -- whether strictly business or editorial. Our PR “intellectual property” allows us to cut through the clutter to make that all-important connection that sticks.
Trainer’s team has deep experience connecting with consumer audiences in many corporate, marketing and branding communications programs for household names including Apple, IBM, Pfizer and Toshiba, as well as for emerging Web 2.0 and medical device companies, hospitals, the YMCA, and Jewish Community Centers.
Trainer’s consumer-reaching clients benefit from our knowledge, our connections with the right press, analysts, bloggers, and associations, and with our business connections both large and small. Most of all, they benefit from our customized, creative approach geared to influence the influencers – the consumer audience.
With new ownership at Bear Valley, the resort set a goal of reviving its image and restoring popularity for its family-friendly atmosphere. The challenge was to steal some of the spotlight from Lake Tahoe-area ski resorts, as well as the neighboring Kirkwood resort, by emphasizing driving convenience and promoting family-focused resort improvements.
